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Justin Licata

The true purpose of software is to help people. I am dedicated to building complex software that embodies simplicity and serves a meaningful purpose.

Currently, I’m teaming up with clients who value exceptional software as the founder of Hardihood, a design and engineering studio based in Atlanta.

In the past, I’ve led design & engineering teams at ProctorU and Fleetio.

About

I am obsessed with the timeless craft of helping others through creation, driven by an unwavering devotion to excellence and an insatiable curiosity that fuels every project I undertake. I care deeply about the user and believe the user experience should be foundational to all software. I am committed to building products that not only meet the highest standards of quality but also resonate with the people who use them.

In my free time, you’ll find me cherishing moments with my family, embracing the tranquility of the golf course, or envisioning the future of sustainable living for my family.

You’ll find me immersed in the beats of BEATstrumentals when diving deep into a problem or energized by Rise Up ✝ when inspiration strikes.

Core beliefs

  • Jesus is Lord.
  • We are not defined by our political beliefs — we are defined by our character.
  • Simplicity is the ultimate sophistication.
  • Nature does not hurry, yet everything is accomplished.

Connect

Send me an email: justin@hardihood.studio.